Anmol Bakers on an expansion spree

VISHAL SHARMA

AGRA. The market for biscuits in India is worth more than Rs. 6500 crores and it is growing rapidly at a rate of over 10-12 percent yearly and almost all the major biscuit manufacturing companies are on an expansion spree to capture the remaining Rs. 2000 crore market that is still in the hands of the unorganized sector.

On Tuesday, Anmol Bakers Pvt Ltd, manufacturers of the Anmol brand of biscuits, held a meeting of its distributors and dealers in Agra in order to plan the marketing strategy of the company in the upcoming fiscal year while also inviting suggestions from the distributors on the possible ways to increase the sales of the Anmol brand, which was currently lagging at the fifth place in the country’s leading biscuit manufactures, far below Brittania and Parle.

On this occasion, Mr. Gobind Ram Chowdhary, Managing Director, Anmol Bakers Pvt. Ltd. said that the company had been established in 1994 and since then, it had grown to a turnover of over Rs. 200 crores this year in contrast to the Rs. 160 crores last year and a growth of over 10 percent had been expected for the upcoming year in the company’s business.

He said that the company produced biscuits in excess of 10000 tonnes a month at its units in Greate Noida and Kolkata which were even being exported to South Africa, Ghana and Nigeria apart from Afghanistan, where Anmol Bakers was supplying 7500 metric tonnes of biscuits under “Daan” scheme. He said that primarily, the company had concentrated on the North Indian market so far and was inclined to saturate this market first before targeting the other regions.

He said that in the upcoming fiscal year, the company was even planning to use the production facilities of bakers in Kanpur and Lucknow to produce around 400 tonnes of biscuits per month in order to raise its production as with the changing lifestyle of the Indian families, the demand for biscuits was growing steeply and the biscuit consumption in India, especially the Northern states, had reached gigantic scales. He said that most of the biscuit production in the country was consumed domestically and a very small quantity of this production was actually exported.

On the other hand, he said, due to the highly localized taste of the people of the country, foreign biscuit manufacturing companies were avoiding making an entry in the Indian market which gave the Indian biscuit companies a virtual free run over the market.

According to Mr. Chowdhary, a major chunk of the Indian market had been captured by the unorganized sector which was clocking at over Rs. 2000 crores and it was this unorganized market that was presently the target of the branded biscuit manufacturers.

Comments

Post a Comment

Popular posts from this blog

Woman torched to death by inlaws on International Women's Day in India

AGRA.               It could serve as a well-placed slap in the face of the the groups of so-called women's rights activists who all too recently celebrated International Women’s Day, fervently praising the contribution made by women to the society and vowing to prevent violence against the feminine gender comfortably ensconced in luxurious clubs and hotels.    While the world was busy celebrating women’s day, a young girl was murdered in cold-blood, torched to death by her in-laws in Kayamganj town of Farrukhabad district of Uttar Pradesh, alongwith a 6-month fetus inside her, just three years after marriage.    Two weeks have passed since the grisly murder but the local police appears to be in no hurry to catch the absconding in-laws who doused the girl in kerosene and left her to burn and die on the street, making good their escape while the locals awaited for the police to arrive. Meanwhile, the victim’s mother Archana Sharma has suffered from a strok
Read more

My views on Libya, India and the permanent SC seat

Image
On Wednesday, the British government 'de-recognized' the Gaddafi government and decided that it was in the interest of democracy to recognize the Libyan rebels as the only legal representative of the Libyan people. Immediately after that, the British Police entered the Libyan embassy in London and forced the remaining Libyan diplomats out of UK. France has already been parachuting modern weaponry, arms and ammunition to the Libyan rebel strongholds and both France and the United States have recognized the rebels as the legal Libyan representative power. While I am not a fan of Gaddafi or his regime in any way or form but I am equally disappointed in NATO's tactics and the double standards being played by the western powers in the Arab world. Gaddafi and Saddam Hussein had been two sore patches in the otherwise near-sweeping 'western conquest' of the Arab world and its oil. Only now, when a group of disenchanted Libyans, trained and provided for by wes
Read more

Agra unit to turn waste to wood

Image
Vishal Sharma / Agra December 29, 2008, 0:00 IST Govardhan Udyog plans to use cowdung to produce particle board. Faced with the task of developing environment-friendly technology for industry due to guidelines issued by the Supreme Court, entrepreneurs in Agra are realising the cost-effective potential of such technologies and innovations. Govardhan Udyog is one such unit which plans to use a non-conventional raw material, cowdung, to produce particle board and pharmaceutical products. The unit was inaugurated this week on the Agra-Delhi national highway near the Mathura refinery, about 55 km from Agra. Company sources said the basic raw material used in the manufacture of particle board will be cow dung. This will perhaps make it the first particle board manufacturing facility using cowdung as the raw material. Govardhan Udyog Managing Director SK Mittal said particle boards were emerging as a viable alternative in designing office furniture and automation products in the country as c
Read more