Anmol Bakers on an expansion spree

VISHAL SHARMA

AGRA. The market for biscuits in India is worth more than Rs. 6500 crores and it is growing rapidly at a rate of over 10-12 percent yearly and almost all the major biscuit manufacturing companies are on an expansion spree to capture the remaining Rs. 2000 crore market that is still in the hands of the unorganized sector.

On Tuesday, Anmol Bakers Pvt Ltd, manufacturers of the Anmol brand of biscuits, held a meeting of its distributors and dealers in Agra in order to plan the marketing strategy of the company in the upcoming fiscal year while also inviting suggestions from the distributors on the possible ways to increase the sales of the Anmol brand, which was currently lagging at the fifth place in the country’s leading biscuit manufactures, far below Brittania and Parle.

On this occasion, Mr. Gobind Ram Chowdhary, Managing Director, Anmol Bakers Pvt. Ltd. said that the company had been established in 1994 and since then, it had grown to a turnover of over Rs. 200 crores this year in contrast to the Rs. 160 crores last year and a growth of over 10 percent had been expected for the upcoming year in the company’s business.

He said that the company produced biscuits in excess of 10000 tonnes a month at its units in Greate Noida and Kolkata which were even being exported to South Africa, Ghana and Nigeria apart from Afghanistan, where Anmol Bakers was supplying 7500 metric tonnes of biscuits under “Daan” scheme. He said that primarily, the company had concentrated on the North Indian market so far and was inclined to saturate this market first before targeting the other regions.

He said that in the upcoming fiscal year, the company was even planning to use the production facilities of bakers in Kanpur and Lucknow to produce around 400 tonnes of biscuits per month in order to raise its production as with the changing lifestyle of the Indian families, the demand for biscuits was growing steeply and the biscuit consumption in India, especially the Northern states, had reached gigantic scales. He said that most of the biscuit production in the country was consumed domestically and a very small quantity of this production was actually exported.

On the other hand, he said, due to the highly localized taste of the people of the country, foreign biscuit manufacturing companies were avoiding making an entry in the Indian market which gave the Indian biscuit companies a virtual free run over the market.

According to Mr. Chowdhary, a major chunk of the Indian market had been captured by the unorganized sector which was clocking at over Rs. 2000 crores and it was this unorganized market that was presently the target of the branded biscuit manufacturers.

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