Food giant forays into toilet soap business

Vishal Sharma
New Delhi/ Agra. Kolkata-based Priya Food Products Ltd, one of the largest players in the biscuit market in Eastern India, has now forayed into manufacturing toilet soaps.

On Sunday, the company launched an entire range of toilet soaps under the brandname – “Priya Yours” in Agra.

On this occasion, the company director Anoop Agarwal said that in just 18 years after being established, the company had grown into a formidable player in the biscuit market of Eastern India and it was slowly spreading its wings into the Northern India, establishing an extensive dealer network in UP and Utaranchal and it had entered into stiff competition with other major companies already dominating this market.

He said the company has now entered the toiletries market by launching “Priya Yours” toilet soaps as its first product line.

He said that the company was aware that by launching toilet soaps, it was entering a highly competitive market but the products had already begun getting a good response in East India and the company was confident that it would be able to make its hold on the North Indian market within short time.

He said that while other companies were already established in the market, the USP of “Priya Yours” soap shall be its competitively fixed prices that were much lower than any comparable product being marketed by other companies. The soaps shall be available in 50g, 75g and 100g sizes.

Comments

Post a Comment

Popular posts from this blog

Woman torched to death by inlaws on International Women's Day in India

AGRA.               It could serve as a well-placed slap in the face of the the groups of so-called women's rights activists who all too recently celebrated International Women’s Day, fervently praising the contribution made by women to the society and vowing to prevent violence against the feminine gender comfortably ensconced in luxurious clubs and hotels.    While the world was busy celebrating women’s day, a young girl was murdered in cold-blood, torched to death by her in-laws in Kayamganj town of Farrukhabad district of Uttar Pradesh, alongwith a 6-month fetus inside her, just three years after marriage.    Two weeks have passed since the grisly murder but the local police appears to be in no hurry to catch the absconding in-laws who doused the girl in kerosene and left her to burn and die on the street, making good their escape while the locals awaited for the police to arrive. Meanwhile, the victim’s mother Archana Sharma has suffered from a strok
Read more

My views on Libya, India and the permanent SC seat

Image
On Wednesday, the British government 'de-recognized' the Gaddafi government and decided that it was in the interest of democracy to recognize the Libyan rebels as the only legal representative of the Libyan people. Immediately after that, the British Police entered the Libyan embassy in London and forced the remaining Libyan diplomats out of UK. France has already been parachuting modern weaponry, arms and ammunition to the Libyan rebel strongholds and both France and the United States have recognized the rebels as the legal Libyan representative power. While I am not a fan of Gaddafi or his regime in any way or form but I am equally disappointed in NATO's tactics and the double standards being played by the western powers in the Arab world. Gaddafi and Saddam Hussein had been two sore patches in the otherwise near-sweeping 'western conquest' of the Arab world and its oil. Only now, when a group of disenchanted Libyans, trained and provided for by wes
Read more

Agra unit to turn waste to wood

Image
Vishal Sharma / Agra December 29, 2008, 0:00 IST Govardhan Udyog plans to use cowdung to produce particle board. Faced with the task of developing environment-friendly technology for industry due to guidelines issued by the Supreme Court, entrepreneurs in Agra are realising the cost-effective potential of such technologies and innovations. Govardhan Udyog is one such unit which plans to use a non-conventional raw material, cowdung, to produce particle board and pharmaceutical products. The unit was inaugurated this week on the Agra-Delhi national highway near the Mathura refinery, about 55 km from Agra. Company sources said the basic raw material used in the manufacture of particle board will be cow dung. This will perhaps make it the first particle board manufacturing facility using cowdung as the raw material. Govardhan Udyog Managing Director SK Mittal said particle boards were emerging as a viable alternative in designing office furniture and automation products in the country as c
Read more