Prabhat group launches multimedia kit for kids
Vishal Sharma Agra. Mathura-based Prabhat group of Industries has brought out a multimedia-based e-learning package for pre-nursery kids, which was launched in Agra on Friday. Pre-nursery kids are fast rising as a separate block of consumers in India, demanding custom-designed products that have given rise to an entirely new industry of multimedia and animation, suited specially for kids. The firm seeks to tap this segment, pegged at Rs 1,000 crore annually. Talking to Business Standard after the launch at the Hotel Holiday Inn, Rajesh Agarwal, director, Prabhat group of Industries, said this multimedia package consisted of pre-nursery books and a multimedia CD that was playable both on computer and VCD/DVD. He said the company had already conducted trials of the software among kids in Delhi, and Jaipur in the past one month, and results had been extremely encouraging, encouraging the company to move ahead and launch the first edition of the multimedia package