JP Cement eyes Agra region


Vishal Sharma

New Delhi/ Agra JP Cement, one of the major cement brands in the Agra region, is now planning to increase its market share which is currently pegged at 30 per cent.

Jaiprakash Associates Ltd Vice-President Prem Prakash said after the recent acquisition of three plants from UP State Cement Corporation Ltd, the cement production capacity of the company had increased by 2.2 million tonne in Uttar Pradesh and the state was being surveyed to market this surplus production.

He said at present the company was producing about 7 million tonne of cement every year and the projected target for 2010 was 20 million tonne for which the company would increase its production capacity by new acquisitions and by building larger cement plants.

According to Prakash, in the Agra region, where Jaypee group had launched its cement brands in October last year, the company saw a lot of potential and expected the market share to grow significantly within three years with the increased supply of cement from the recently acquired cement plants.

Besides, he said, the Jaiprakash group was also stressing on the marketing of corrugated cement sheets in the Agra region.

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