Triveni group diversifies into TV channel
Vishal Sharma
New Delhi/ Agra. A name better known for Skoda, Honda and JCB dealerships, besides its real estate projects, Agra-based Triveni group is going to be the newest player in the booming satellite television industry.
After trying its hand in automobiles, infrastructure development, real estate and finance, the Rs 2,000 crore Triveni group is planning to enter the entertainment industry through the launch of its own satellite television channel, which is expected to be launched in mid-October this year.
Talking to Business Standard, Madhur Mittal, managing director, Triveni group, said the group was entering a phase of expansion and at a time when television channels were making good business in the country, it was almost natural for the group to take a step into this field.
He said the Triveni group’s television channel shall be based completely on entertainment that included daily soaps and in-house programming and it had not been designed for any specific genre of viewers, targeting the general public. So far, he said, a name had not been finalized for the channel but it would be revealed soon as the group planned to launch this channel by October this year.
According to Mittal, the decisions on the carrier satellite and other technical aspects of the channel were yet to be finalized and shall be announced when the channel was formally launched.
Notably, the Triveni Group had also recently entered into association with JCB India Ltd., the leading backhoe loader manufacturing company of India, setting up the 37th JCB outlet in the country in Agra. The group also planned towards investing Rs. 120 million by the end to the current fiscal year in the development of JCB sale & service facilities in Agra and Jhansi.
After trying its hand in automobiles, infrastructure development, real estate and finance, the Rs 2,000 crore Triveni group is planning to enter the entertainment industry through the launch of its own satellite television channel, which is expected to be launched in mid-October this year.
Talking to Business Standard, Madhur Mittal, managing director, Triveni group, said the group was entering a phase of expansion and at a time when television channels were making good business in the country, it was almost natural for the group to take a step into this field.
He said the Triveni group’s television channel shall be based completely on entertainment that included daily soaps and in-house programming and it had not been designed for any specific genre of viewers, targeting the general public. So far, he said, a name had not been finalized for the channel but it would be revealed soon as the group planned to launch this channel by October this year.
According to Mittal, the decisions on the carrier satellite and other technical aspects of the channel were yet to be finalized and shall be announced when the channel was formally launched.
Notably, the Triveni Group had also recently entered into association with JCB India Ltd., the leading backhoe loader manufacturing company of India, setting up the 37th JCB outlet in the country in Agra. The group also planned towards investing Rs. 120 million by the end to the current fiscal year in the development of JCB sale & service facilities in Agra and Jhansi.
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