Soft-drink makers go the Indian way

Vishal Sharma
New Delhi/ Agra. The market for ice-creams in India exceeds Rs 750 crore annually. For soft drinks, ice-creams, other beverages, and milk-based products, the period between March and October accounts for as much as 85 per cent of annual sales, and with the summer lasting 7-8 months each year, the demand for ice-creams and other “cool stuff” including soft-drinks has rarely shown a slack over the past few years.

But over the passage of time, the demand for milk-based Indian soft-drinks like lassi and salted curd (chhach) too is beginning to emerge as a burgeoning market that the soft-drink and ice-cream manufacturers seek to capture.

On Sunday, Universal Dairy Products Pvt Ltd, a Jaipuria Group company that has a technical tie-up with French dairy major Sodiaal for the Cream Bell brand of ice-creams in India introduced its new milk-based products “Punjabi Lassi” and “Gujrati Chhach” in Agra.

Talking to the mediapersons on this occasion, Madhu Parikh, CEO, Universal Dairy Products Pvt. Ltd. said that the company had recently introduced “Cream Bell Milk” in the market that had received tremendous consumer support and in this sequence, the company was now introducing these two new products that shall hopefully capture the market for milk-based softdrinks in the country, especially the Northern parts of India.

He said that both the products shall be available in 200 ml packs and the company shall also be introducing poly-pack curd and other dairy products in the market soon.

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