Usha Lexus launches new furniture range
VISHAL SHARMA
AGRA. Usha Shriram Furniture Ind. Pvt. Ltd., a leading name in branded furniture has made a big splash in the imported furniture segment by presenting a new international stylish range of “imported beds & accessories” on Friday in Agra.
Talking to Business Standard, Mukesh Gupta, Manager, Concept Furniture, the local showroom of Usha Shriram Furniture Ind. Pvt. Ltd. said that this new range of furniture, being marketed under the “Lexus” brand nationally, had been imported by the company from Malaysia and had been specially designed to suit the requirements of a typical Indian family.
He said that though the company had presented only single & double beds in this furniture range, the presence of another such range launched by the company earlier in November did not make these beds look out of place with a 12 – 13 piece furniture set comprising of a double bed, two single beds, sofa, dining table etc. coming at an affordable price between Rs. 63,000 to Rs. 80,000. The furniture was also available singly, with the single bed selling at Rs. 4591 & the double beds placed at Rs. 5868 & above.
Mr. Gupta said that the new range of furniture was available in wrought Iron and wood composite structure and was more reliable than the “imported” furniture available in the “grey” market. He said that besides suiting the needs of the Indian home, the furniture was also designed to look “Indian” by the National Institute of Design.
He said that though there was a large market for imported furniture in India, but the lack of a “brand name” behind such furniture made it lose reliability among the customers and the “brittle” image of Wrought Iron furniture also made such furniture lose a significant market share but now, the stamp of the well-known “Usha Lexus” brand would make this furniture range sell as hot cakes as by buying “Lexus” furniture, the customers could be sure that they shall get a reliable after-sales service from a consumer brand that was the symbol of reliability itself.
(UNITED NEWS NETWORK)
AGRA. Usha Shriram Furniture Ind. Pvt. Ltd., a leading name in branded furniture has made a big splash in the imported furniture segment by presenting a new international stylish range of “imported beds & accessories” on Friday in Agra.
Talking to Business Standard, Mukesh Gupta, Manager, Concept Furniture, the local showroom of Usha Shriram Furniture Ind. Pvt. Ltd. said that this new range of furniture, being marketed under the “Lexus” brand nationally, had been imported by the company from Malaysia and had been specially designed to suit the requirements of a typical Indian family.
He said that though the company had presented only single & double beds in this furniture range, the presence of another such range launched by the company earlier in November did not make these beds look out of place with a 12 – 13 piece furniture set comprising of a double bed, two single beds, sofa, dining table etc. coming at an affordable price between Rs. 63,000 to Rs. 80,000. The furniture was also available singly, with the single bed selling at Rs. 4591 & the double beds placed at Rs. 5868 & above.
Mr. Gupta said that the new range of furniture was available in wrought Iron and wood composite structure and was more reliable than the “imported” furniture available in the “grey” market. He said that besides suiting the needs of the Indian home, the furniture was also designed to look “Indian” by the National Institute of Design.
He said that though there was a large market for imported furniture in India, but the lack of a “brand name” behind such furniture made it lose reliability among the customers and the “brittle” image of Wrought Iron furniture also made such furniture lose a significant market share but now, the stamp of the well-known “Usha Lexus” brand would make this furniture range sell as hot cakes as by buying “Lexus” furniture, the customers could be sure that they shall get a reliable after-sales service from a consumer brand that was the symbol of reliability itself.
(UNITED NEWS NETWORK)
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